Get pleasure from an oriental concept while playing the Tiger Mahjong scratch game

If you want to try out different themes while playing online scratch card games then you will truly enjoy an Asian theme while playing the Tiger Mahjong scratch game. This ancient Chinese game has acquired a contemporary identity in the online version that will surely please you even as you attempt to win the huge 100,000 jackpot prize.
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Tiger Mahjong is an ancient Chinese game played over centuries by using intricately painted rectangular tiles. The web based version in this colorful game has remained true to the original theme by displaying these tiles in the form of scratch cards on your computer screen that should be scratched to reveal the symbols behind it, which will indicate the amount that you’ve won. The cards are displayed in 3 rows or lines and 4 columns and you will have to choose the number of lines which you wish to play before you start playing this visually stunning game. Matching sound clips further boost the oriental theme of this action-packed online scratch card game winning the lotto.

You must opt to participate in the exciting Tiger Mahjong scratch card game only at trusted websites such as primescratchcards and scratch2cash where your personal data along with your money will remain completely safe at all times. A couple of clicks to register your name at these websites will assist you to open your account where attractive opening bonuses in addition to free online scratch cards will already be deposited for your benefit. You can now start your brave foray in the Tiger Mahjong game and set your vision on thousands of exciting prizes including the fantastic 100,000 Pound jackpot.

The guidelines of this online scratch and win game isn’t very difficult however, if you do not comprehend them at first then you can start out with a few trial games before you decide to actually put up any money. You only need to scratch at 2 of the 4 scratch cards in each line and if you unearth similar symbols beneath the 2 tiles then you will be showered with wealth which will instantly be deposited in your account and displayed in the bottom of the screen. You’ll certainly return again and again to prime scratchcards and scratch 2 cash to play this visually pleasing game that offers you a chance to learn a little history whilst winning many prizes at the same time.

Traveling to various scratch n win ticket stores to scratch on paper scratch out tickets will simply seem like a monotonous chore once you comprehend the convenience provided by exciting online scratch games like Tiger Mahjong. You can play this thrilling game through the comfort of your pc chair whenever you want through the day or night and even get instant results as soon as you click on the scratch button. You can even avail of the Scratch All option to instantly scratch all the required tiles simultaneously and also use the Autoplay option if you wish to further accelerate the results in this enticing game even though you will surely enjoy each move by opting to scratch each tile by yourself win lottery.

If you have enjoyed scratching on paper scratch & win tickets as well as played modern online scratch card games then you’ll certainly relish this refreshing change once you play Tiger Mahjong. The Chinese affect on the game is presented in an impressive manner and will certainly enable you to enjoy an Asian theme while giving you an opportunity to win huge amounts of money in the Tiger Mahjong scratch game.

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Slot your fortune into top gear at the Slot Super 7 scratch card game

If you want to enter in the online world of scratch games that has a slot machine game theme then you definitely now have a chance to slot your fortune into top gear in the Slot Super 7 scratch card game. This online game is based on a triple slot machine game theme that will provide hours of fun whilst providing you a chance to walk away with the colossal 100,000 Pound jackpot prize.
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In case you have loved playing the slots in actual casinos then you are sure to love this traditional-themed 3 reel slot machine game with the popular features of an instantaneous online scratch card game. You needn’t wonder where to guide your pc mouse to experience this exciting game since you only need to click towards dependable and responsible websites such as primescratchcards and scratch2cash that offer you a chance to win instant money by playing Slot Super 7 million euro lottery.

Just like within a traditional slot game, this online version also welcomes you while using the scene of a casino with 3 slot machines full of traditional symbols such as cherries, Bar, and also the number 7, amongst others. You can start betting with as low an amount as 50P to obtain various prizes but the super jackpot prize of 100,000 Pounds can be yours only when you get truly lucky over a 10 Pound bet. You will anyway receive free online scratch cards and attractive start-up bonuses to improve your confidence as well as your bank balance during the initial games. You can even triple your odds of winning more prizes by using each of the 3 slot machines at the same time by picking out the Scratch All feature or can play it safe by playing at any of the slots.

The main element to winning the massive jackpot in the Slot Super 7 scratch card game is to get all the three 7 numbers aligned at the conclusion of the spin. In case you don’t win the jackpot, you’ve still got a very high possibility of winning any of the other 1000s of prizes which are being offered within this traditional-yet-exciting online scratch game. If you are too nervous to scratch each game individually then you could also choose the Autoplay feature to permit the action to proceed automatically while simply observing the amount that you have bet and won that is displayed towards the bottom of the screen. The game is extremely simple and easy and familiar to play, and the results too are instantaneous unlike lottery tickets which need you to wait impatiently for a number of nights before your fate is revealed.

Playing Slot Super 7 is also much better than buying actual scratch off tickets since you are not wasting any fuel in visiting scratch out ticket stores or wasting paper in your pursuit of those winning scratch off tickets. You can conveniently play this exciting game from the comfort of your home at any time during the day or night without carrying wads of money around or rushing to buy tickets prior to the stores closing time at lottery.

Your love for scratch n win tickets combined with the feel of the traditional slot machine makes this online scratch card game an excellent option that will offer hours of fun and loads of money at the same time, if you are indeed playing on a lucky night or day. If you wish to merge traditional with modern then you can definitely slot your fortune into top gear in the Slot Super 7 scratch card game.

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Win massive prizes with online scratch offs

Your passion for scratch and win tickets can now be pursued with complete convenience since you can now play thrilling online scratch games right from your own home and in addition win massive prizes with online scratch offs. You can choose from an incredible range of scratch games that provide excellent odds as well as massive prizes including huge jackpot prizes too.
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Traditional scratch to win tickets and scratch off stickers have existed since many decades therefore you too might have had your fill of rushing to scratch lottery stores to buy such tickets before scratching them fervently using your key or coin to examine for winning scratch off tickets. However, modern times have brought along easier alternatives and you need not get stuck in traffic or rush to those scratch off ticket stores before they close for the day. You simply need to click your mouse towards reputed betting websites in the comfort of your home and play innovative scratchcard games which provide instant results without wasting time, fuel, or even paper a lottery.

The key to scratching away at those virtual tickets without any worries in your mind is to land up at completely reliable websites in the first place. You should only look towards websites like scratch2cash and primescratchcards that will not just offer lots of games for your pleasure but also offer complete reassurance too. You can easily register your name at these websites to get started with free online scratch cards that are offered by means of startup bonuses. You can even watch your winnings as well as your balance constantly even while you engage in innovative scratch offs at these secure websites.

Instead of simply looking at boring scratch & win tickets, you will be mentally transported into numerous exciting locations with each scratch off game being offered at these websites. You’ll be able to thus scratch away at temple doors, treasure chests, playing cards, pyramids, fishing boats, mahjong tiles, and many other exciting objects to instantly find out the prizes below those virtual cards. You can start betting with really low amounts of 10P although betting with 10 and 20 Pounds will entitle you to definitely try for the enormous jackpot prize that can range from 100,000 Pounds to 1,000,000 Pounds based on the chosen game.

These imaginative scratch n win games also provide other choices such as Bet All and Scratch All that will automatically scratch all the chosen cards or lines at once. You can also choose the Autoplay option after deciding on the quantity of games that you would like to play automatically in order to simply watch the games being played for you. Furthermore, several scratch off games depend on several other gaming themes including Bingo, Slot machine games, Roulette, etc that could allow you to merge different passions into one exciting game that could truly turn your life around when you hit any of the 1000s of prizes on offer or maybe the massively huge jackpot prize win in lottery.

If you wish to discover the excitement provided by trusted and safe websites such as prime scratchcards and scratch 2 cash then you only need to register your name at these websites and start playing various online scratch games. You can certainly win massive prizes with online scratch offs and will be genuinely rewarded when you decide to play only at these genuine websites.

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Win huge prizes with a winning online scratchcard

The time is really right to switch from scratching on traditional paper scratch cards towards betting web sites that offer intriguing variations even while you stand an excellent chance to win huge prizes with a winning online scratchcard. However, it is crucial to play only at reliable and safe websites which will protect your data and honor your winnings rather than getting swayed by unfamiliar websites that only make false promises.
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Traditional scratch n win tickets require a great deal of effort just to reach towards those paper scratch off tickets. You have to go to ticket stores and then scratch away at those scratch out tickets in a very sweaty bid to locate winning scratch off tickets that could truly turn your fortunes. However, this method is simply too time intensive as well as wastes precious fuel and paper along the way. On the other hand, you can just visit select websites like scratch2cash and primescratchcards that provide virtual scratchcards that can be scratched instantly even as you relax comfortably in your home with your favorite drink in your hand winning the lotto.

Again, instead of going through the same old scratch and win ticket that has been around since decades you have a choice of playing at any of the more-than-120 online scratch games at these dependable and secure websites. The sole difference is that instead of utilizing a key or coin to physically scratch a paper ticket or scratch off sticker, you will only need to use your mouse to scratch over a virtual scratchcard. These online games also sport various themes which will place your virtual scratch cards in exciting locations such as castles, caves, temples, pyramids, parks, boutiques, lakes, outer space, and even trash cans. Your aim would be to simply match various scratch cards or pick the winning cards as displayed on one side of your screen to win 1000s of prizes including magnificent jackpot prizes that could range between 100,000 and 1,000,000 Pounds.

Whilst you merrily scratch away at these virtual scratch tickets in various games, you’ll still be able to review your account balance, the amount of your placed bet, along with your total winnings whenever you play at trusted websites such as prime scratchcards and scratch 2 cash. A handful of clicks to get registered at such sites provides you with attractive starting bonuses that will assist you to get acquainted with various games without putting your own money in your account. That you have extremely good chances of winning various prizes at these sites should provide additional incentives other than the fact that you can truly have a fun time in playing various scratch off games that provide instant results lottery jackpot.

In the bid to locate winning scratch tickets from traditional paper scratch & win tickets, you could certainly have sacrificed considerable time, fuel, and also trees. However, you now have a chance of choosing from a wide range of colorful and imaginative online scratch card games that will offer hours of fun at a stretch whilst offering huge prizes in return for just a few clicks of the mouse button. You can certainly alter your life forever should you hold that virtual winning scratchcard while playing an on-line scratch game at select reliable websites.

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Test your memory in the Memory Madness Bubble Bingo scratch game

If you would like find a new method to play traditional scratch off cards in the online world as well as a way to scratch your memory too then you can certainly now test out your memory in the Memory Madness Bubble Bingo scratch game. This mentally challenging game will help you to have a lot of fun even as you revitalize your brain as well as your bank balance simultaneously.
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Traditional scratch n win cards are simply not worth the effort in these modern and fast times. You will have to allocate specific time slots to go to scratch off ticket stores, stand in line to buy the tickets, and anxiously scratch each scratch out ticket to check if you may have won even as non winning scratch tickets rain down at your feet and damage the planet. A much better option that permits you to conveniently scratch out tickets in the comfort of your own house over a 24/7 basis is to log on to trustworthy and securely protected websites such as primescratchcards and scratch2cash. Spending a few momemts at such sites to sign up your name and receive luscious opening bonuses as well as free scratch cards in return will reward you by means of free initial games when you decide to play the Memory Madness Bubble Bingo scratch card game at lottery.

Memory Madness, as the name suggests will test out your memory powers even while it gives you 1000s of prizes such as the unbelievable 100,000 Pound jackpot prize, should your memory benefit you. You will also need additional dollops of luck along with betting with 20 Pounds if you want to head straight for the jackpot prize even though you can still bet for as low as 5P to win lots of other prizes. You’ll be met with 8 reels of weird-looking monsters distributed in 3 rows when you start playing Memory Madness. You’ll be able to choose either 6 or 9 or 12 pairs of monsters to start playing the game and if your matched pairs reveal the same amount of prize money upon scratching them then you’ll win the displayed amount. This amount will be directly added into your account that is displayed on your screen.

It is possible to truly have a very fun time while trying to match your monsters even while winning pairs contribute to your kitty as they vainly try to frighten you using their repulsive looks. If you don’t want to uncover your monsters one at a time then you could simply choose the Reveal All feature to scratch all your chosen pairs at one time. You may also choose the Autoplay feature to let the computer choose the pairs on your behalf as you simply enjoy watching the action plus your winnings unfold before your eyes. Actually, you can also receive multiple wins on one card in this enthralling game. You’ll certainly never have nightmares about these monsters when you find a way to win huge amounts of money as prizes in this memory-testing game lottery jackpot.

Your love for Bingo, slots, and scratch n win cards can now be enjoyed in a fun way by simply hopping online with your mouse and heading towards safe betting websites such as prime scratchcards and scratch 2 cash. You can quickly register at these websites and prepare to test your memory in the Memory Madness Bubble Bingo scratch game whilst you take away plenty of prizes with this madly magnificent game.

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Take home a treasure chest with the lucky Golden Island scratch card

If you want to mix the instant results accorded by scratch off tickets together with the fun provided by vibrantly colored online scratch card games then you can literally take home a treasure chest with the lucky Golden Island scratch card. This visually stunning game can take you to an island filled with unfathomable treasures in the form of prizes even as you find your fate within a couple of minutes.
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Traditional scratch and win cards undoubtedly have wooed players all around the globe but if you’re still visiting several stores to buy your scratch off tickets then you are merely aiding in damaging the environment. This really is mainly because you are burning precious fuel to visit such stores, wasting precious time in waiting in line to purchase scratch to win tickets and wasting precious paper by scratching and throwing out non winning scratch off tickets. You must instead stay informed about changing times and choose online scratch card games which will provide hours of fun in a really convenient manner without wasting time, effort, money, or paper million euro lottery.

One such wonderful game that is offered on reputed gaming websites like scratch2cash and primescratchcards is Golden Island scratch. The colorful visuals of this exciting game will instantly transport you on a deserted island which has the potential of rewarding you with chests of gold. You’ll see 3 closed chests lying upon an island as soon as you register on the above websites and begin playing Golden Island. You will have to click on the desired chest to scratch and open it up. If you have truly prayed hard you then just might uncover a chest filled with gold and might also win the magnificent jackpot prize of 200,000 Pounds if someone up there answers positively for your prayers.

You will also observe a chest in the background that will indicate just how much that you have won after scratching on each chest. You can start betting with as low as 50P even though the jackpot is applicable only on bets made with 20 Pounds, which is still a very good way to multiply your hard earned money beyond your wildest dreams. Anyway, playing this exciting scratch card game continues to be far easier than betting on lotteries where it could take days for any results to be announced. Golden Island is an extremely simple game in which you simply scratch within the desired chest to find out your fortune in an instant. Both prime scratchcards and also scratch 2 cash will anyway offer you free online scratch cards by means of starting bonuses which will ensure that your initial games can be played without risking your own personal money.

If you are much more eager to learn the results of your bet then you can certainly also click on Scratch All to open up each of the 3 chests at one go and may also click on the Autoplay option to let the computer play automatically for you. You simply have to specify the number of games that you would like to try out automatically as well as the amounts betted by you on those games to be able to unwind and view the chests reveal your fate a lottery.

If you have cherished traditional scratch out tickets then you should now take your passion online to conveniently keep on playing online scratch card games without damaging the surroundings any more. You will anyway be hooked by exciting scratch n win card games at select reputed websites and might certainly acquire a treasure chest with your lucky Golden Island scratch card.

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Ladbrokes has some fantastic promotions this Summer

Ladbrokes has some fantastic promotions to kick start a beautiful summer and to help celebrate the start of The Euros. Please see below for more details on LadbrokesTop Promotions in June.


Ladbrokes Casino Slots Championship

To mark the start of The Euros, Ladbrokes Casino will be kicking off its own big summer tournament: The Ladbrokes Casino Slots Championship.

The Slots Championship will commence on the 8th June with the winning slot being crowned champion after the final on the 1st July 2012.
The Slots Championship follows the same format as The Euros with 16 of our best slots being placed into 4 qualifying groups. From then on a turnover race will decide the winners of each round, the top two slots will progress from each qualifying group and into the knockout stages and fight it out until we crown our champion.

Customers can take part in this promotion by depositing and playing on any of the slot games involved in the tournament.

The breakdown for each round is as follows:

Group Stages – To enter, customers must deposit and spend £20 or more
The customer with the highest turnover during each of the Group phases will receive £500 cash and 50 randomly selected customers will also receive a £15 bonus.

Quarter Finals – To enter, customers must deposit and spend £40 or more
The customer with the highest turnover during each of the Group phases will receive £750 cash and 50 randomly selected customers will also receive a £25 bonus.

Semi Finals – To enter, customers must deposit and spend £50 or more
The customer with the highest turnover during each of the Group phases will receive £1000 cash and 50 randomly selected customers will also receive a £30 bonus.

The Final – To enter, customers must deposit and spend £100 or more
The customer with the highest turnover during each of the Group phases will receive £2000 cash and 50 randomly selected customers will also receive a £45 bonus.

This promotion is valid for the following territories UK, Ireland, Canada, Sweden, Germany, Thailand and Spain. If you need more information content or images please do not hesitate to get in touch.

A great way for new players to play the Ladbrokes Casino Slots Championship is to claim the 100% match bonus up to £500 (or equivalant). Please see details below.

Option 1
£5 – £50 100% match – play your bonus on all games. Just 20x turnover.
Option 2
£51 – £250 100% match – play your bonus on all games. Just 30x turnover
Option 3
£251 – £500 100% match – play your bonus on all games. Just 20X turnover

Go To Promotion Bonus Page



Ladbrokes is giving away £2.5 million worth of prizes to be won in cash. This will be separated over 9 prize draws, 10 slots over £38,000 of cash prizes.

All you have to do is spend £10 on the game of the week; shown in the table below, and you will automatically receive an entry ticket into the prize draw to win thousands of cash prizes each week, ranging from £25 to £25,000.

The 300% match (spend £10 get £30) welcome bonus continues, this also includes 1000 Laddies Loyalty Points for any new customer.

Best of Luck!

Texas Lottery launches new scratch game to celebrate 20 year anniversary

Texas Lottery: Texas Lottery launches new scratch game to celebrate 20 year anniversary


Today, the Texas Lottery launched its new 20th Anniversary scratch-off game to commemorate the lottery’s two decades of generating revenue for the state of Texas.

With more than $21.5 million in prizes, the 20th Anniversary game features nine top prizes of $250,000 and more than 100 second-tier prizes of $1,000. Odds of winning any prize in the new game are one in 3.52, including break-even prizes.

“We continually strive to incorporate innovation into our products to provide Texans with the best games available,” said Texas Lottery Commission Executive Director Gary Grief. “We are in constant pursuit of new technologies and games that enhance the services we provide to our customers, reduce our operating expenses and generate funds for Texas schools.”

When the Texas Lottery began, Lone Star Millions was the only game in town. Today, players can choose from a variety of approximately 80 scratch-off games and seven draw games, including Powerball, Mega Millions, Lotto Texas, Texas Two Step, Pick 3, Daily 4, and Cash Five.

Plans are also underway for a new draw game, All or Nothing, to be launched later this year. (See Texas Lottery approves new game to start in fall, Lottery Post, Apr. 2, 2012.)

The Texas Lottery was launched on May 29, 1992, when the first ticket was purchased by Gov. Ann Richards at Polk’s Feed Store in Oak Hill. Richards had previously signed House Bill 54 on Aug. 26, 1991, creating the Texas Lottery. On Nov. 5 of the same year, Texas voters approved the Lottery by a two-to-one margin.

In its first 24 hours, the Lottery set a world record for first day sales when Texans purchase 23.2 million tickets. The Lottery’s start-up costs, with interest, were earned back during the first three hours of ticket sales.

“Over the past 20 years, the Texas Lottery has generated $20 billion in revenue for the state and we are particularly proud of the $14 billion our retailers and players have helped us to contribute to public education since 1997. Those numbers are certainly something to commemorate and we look forward to another 20 years,” said Grief.

20 years of the Texas Lottery:

  • $65 billion in total sales, including a record sales year of $3.8 billion in fiscal year 2011.
  • Distributed more than $38 billion in prizes paid to winning players.
  • Contributed $14 billion to the Foundation School Fund, which supports public education in Texas.
  • Texas Lottery products are sold by nearly 17,000 retailers across the state.
  • Based on calendar year 2011 sales, the Texas Lottery ranked fourth among United States lotteries and 15th among lotteries worldwide, according to La Fleur’s Magazine.

(Click to display full-size in gallery)

(Click to display full-size in gallery)

Lottery leaders convene in D.C. to discuss future of games

Insider Buzz: Lottery leaders convene in D.C. to discuss future of games


La Fleur’s annual symposium draws hundreds of lottery personnel, vendors

By Todd Northrop

This week leaders from nearly every U.S. and Canadian lottery met in Washington, D.C. at the annual La Fleur’s Lottery Symposium to discuss the future of government lotteries, especially with regard to Internet sales and play.

Emboldened by a U.S. Department of Justice opinion issued in Dec. of last year clarifying that the Wire Act only has bearing on sports wagering, state lotteries have immediately shifted focus to Internet ticket sales and other ways of exploiting the Internet for increased revenues.

Another reason for the sudden rush to the Internet is that casinos and Indian gaming interests are also interested in exploiting the Wire Act clarification — possibly introducing competition for the first time to state lotteries.

The theme for the symposium was “I3”: Internet + Interactive + Intrastate.  Over the course of two days, speakers and panelists from various state lotteries and lottery vendors defined the world of Internet gaming and how the lotteries could exploit it.  Also discussed was previous failures and the lessons learned from the setbacks.

Another topic of universal interest for both lottery personnel and lottery players was that of a new national game to supplement and complement the two biggest multi-state games, Mega Millions and Powerball.  Talk of a new national game has been on-going among the lotteries for several years, and the new clarification to the Wire Act has seemingly extended the conversation further by opening new possibilities.  So lottery players shouldn’t hold their breath waiting for the new national game; it may not be ready for another year or more.

The symposium was in some ways an odd mixture of intense optimism combined with fear and trepidation.  Both lottery personnel and lottery vendors expressed bold predictions and enthusiasm for expansion of lottery marketing and sales efforts into the uncharted territory of the Internet and mobile delivery.  But this was juxtaposed with with stories of false steps and concerns about legislative and public reaction that will probably paralyze most lotteries into a “wait and see” approach.

D.C. Lottery got right to the edge

The symposium kicked off with a cautionary tale from Buddy Roogow, Executive Director of the D.C. Lottery, entitled “iGaming Lessons Learned”.  In the presentation, Roogow explained the painful lessons learned when the D.C. Lottery had the rug ripped from beneath its feet just as they were about to launch Internet gaming in the District.

At that early point in the symposium, the tone was set for excitement dampened by reality.

The lessons learned from the D.C. Lottery’s setback, as well as from other lotteries throughout the conference, was that communication with the public should be greater and should occur earlier, and that how the lotteries phrase things to the public matters greatly.

Roogow gave an example of such phrasing during his discussion of the iGaming failure.  “We called the locations where gaming could occur as ‘Hot Spots’, and that was interpreted as mini gambling parlors,” Roogow said.

Roogow also hinted that the misinterpretation could have been been seeded and fostered by the casino industry, which sees iGaming initiatives as an intrusion into their market.

Roogow warned that lotteries must take great care to control the terminology and explanations surrounding gaming, to avoid the possibility that a small group of industry and community activists, possibly driven by ulterior motivations, will derail such initiatives in the future.

iLottery vs. iGaming

An important concept stressed by state lotteries and lottery vendors during the symposium was the differentiation between what is termed “iLottery” and “iGaming”, as well as the player base for each.

iLottery was defined as “green gaming”, and is similar to the lottery products offered today at lottery retailers around the nation.  Whether it is instant scratch games, lotto draw games, or any of the other varieties of games offered by state lotteries, the players of such games generally do not think of themselves as “gamblers” in the traditional sense.  It is more of a “soft gambling”, and represents a market of least resistance that state lotteries can more easily transform and expand with less competitive and legislative pressure.

iGaming, on the other hand, refers to “red gaming”, which players more readily identify with traditional gambling.  Examples include poker, blackjack, and other gambling products typically found in casinos and offshore gambling Web sites.  Although state lotteries will experience far more difficulty in entering the iGaming market, the sentiments expressed by lottery personnel at the symposium indicated that they felt entitled to enter the market, sooner or later.

Conference speakers were sharply divided on which market — iLottery or iGaming — should be addressed first by state lotteries, but the majority opinion among lottery personnel seemed to be to tackle iLottery first, and later expand to iGaming.

The most controversial moment of the symposium, judging from audience reaction, occurred on Day 2 of the conference, when Frank Fahrenkopf, President and CEO of the American Gaming Association (AGA), addressed the impact of the DOJ’s Wire Act opinion.  The AGA represents the casino industry.

Fahrenkopf asserted that even though state lotteries have the ability to enter the iGaming world, they don’t have the financial resources to do so, except perhaps California.

Even though state lotteries make billions in revenue, Fahrenkopf said, unlike Casinos they are required to operate with huge margins that benefit the state governments.  Casinos, on the other hand, operate on thin margins, and seek to reward the players in order to be successful.

To be successful running games like poker, a huge liquidity in capital is required, and California is the only state with the potential to achieve the necessary liquidity, due to its large player base.

However, when Terry Rich, CEO of the Iowa Lottery, pressed Fahrenkopf for what the minimum amount of liquidity would be for a state lottery to be successful running a game like poker, Fahrenkopf said he didn’t know.

During his presentation, Fahrenkopf urged the need for federal legislation to govern certain aspects of online gambling, but during the subsequent question and answer period, Gordon Medenica, Director of the New York Lottery, said the state lotteries were doing just fine without the complication that would be imposed by new federal legislation.

National Premium Game

One highly-anticipated panel discussion held during the conference dealt with the development of a new “national premium game”.

The panel consisted of several members from a group organized by the states tasked with the creation of the new game, including Margaret DeFrancisco, President and CEO of the Georgia Lottery Corporation; Terry Rich, CEO of the Iowa Lottery; May Scheve Reardon, Executive Director of the Missouri Lottery; and Gary Grief, Executive Director of the Texas Lottery.

The new game is being developed to supplement and complement the existing multi-state Mega Millions and Powerball games, but not to mimic them. The thinking is that another big jackpot game would not help to solve the problem of “jackpot fatigue”, in which players need bigger and bigger jackpots in order to keep them interested.

Also, the lotteries are looking to increase participation by coveted younger 18-35 demographics, who are sometimes described as “digital” players, because of their familiarity and comfort with technology.  To attract this group, the panelists described the upcoming national game as having online components.

Although the panelists would not describe the exact way the future game would be played, DeFrancisco did indicate that it would be a “hybrid” game that incorporated aspects of scratch games, but that it would not work like current instant games on the market today.  She said that the new game will have interactive components, hinting that the Internet may be used to provide that interaction.

The process to develop the new national game has been on-going since 2009, although lottery personnel at the conference indicated that discussions of a new national game went back several years earlier than that. 

According to DeFrancisco, the game was designed “by committee”, which made the process harder, but ultimately produced better results.

The target price for a new national premium game ticket?  Probably $5.  But exactly what players will get for that $5 was not revealed, nor was the size and nature of the prizes, or the odds of winning.

There is still much work to be done to ensure the new game meets the legalities in all states that have a lottery, so that no state would be excluded from participation.

Also, marketing of multi-state games traditionally involves duplicated investments by the states, since each state typically wants to customize advertisements for their own population.  To reduce redundant marketing efforts and costs for each state, the premium game task group is striving to nationalize the marketing effort — apparently not an easy task.

The panelists claimed that the group is targeting a 2012 launch date — possibly as early as September 2012 — but the start date could easily slip into 2013.

The initial makeup of the national premium game is seen by the group as a starting point for future expansion, rather than a one-off game.  It is being designed so that new “components” to the game can be added or changed in the future, in order to guard against player fatigue that is experienced with the current slate of multi-state games.

DeFrancisco compared the need to change the game frequently with today’s “app” generation, in which users of Apple iPhone or iPad use and grow tired of apps within a short time, and are always on the lookout for the next new and exciting app to download.

Moreover, the state lotteries expressed the need to avoid becoming the latest “Post Office or Eastman Kodak”, which are seen as being slow to change or innovate.  According to the panelists, the states need to have a stable of new ideas and games in reserve, ready to deploy once the current game becomes stale.

The panelists described the national premium game as the last of three initiatives started in 2009, the other two being the cross-selling of Mega Millions and Powerball, and the increase in price of one or both of the games to the $2 price point — both of which have already been accomplished.

Thinking fast, but moving slow

The afternoon of Day 1 of the conference featured several lottery vendor presentations, and provided perhaps the clearest window into the goals and fears of the state lotteries’ move to the Internet.

Presentations were given by GTECH, INTRALOT, NeoGames, Pollard Banknote, and Scientific Games, and following the presentations the five presenters sat for an informal question and answer period.  (This very useful and informative conference format was utilized several times during the symposium, each time moderated by either Terri or Bruce La Fleur, both of whom were engaging and well-informed.)

Each vendor presentation added to the overwhelming sense that great opportunity awaits the state lotteries by expanding their online presence and functionality.  The vendors provided statistics, demographics, and experiences from other countries that point to the eventual online and mobile directions the lotteries must orient themselves.

During the QA period following the presentations, each vendor representative was asked their prediction for how many state lotteries will be offering lottery tickets for sale online by the end of 2013, keeping in mind that one lottery — Illinois — already offers lottery tickets for sale online.

That one question provided the most incongruent moment of the conference. After giving a clarion call to action to the state lotteries in their presentations, predictions for how many will actually be online a year and a half down the road ranged from 1 to 5, with most respondents indicating 3. The consensus was that most lotteries will take a “wait and see” approach.

How could the vendors be so pessimistic in their assessments of how slow the lotteries would act? It was best summed up by NeoGames Vice President of Sales and Business Development, Moti Malul.

“I can’t believe the amount of fear I sense in this room,” Malul said to the assembled conferencees. “Fear of going online, fear of marketing, fear of changing.”

Malul said that the lotteries need stop worrying about the big plan, and act on something — anything. “It does not matter what you do, as much as it matters that you act now,” he said.

Personal report

In a break from traditional news reporting, I wanted to provide a brief personal account of my experience at the La Fleur’s Lottery Symposium.

First, I found the conference to be very well-organized and -run by Bruce and Terri La Fleur.  I have attended several conferences in the past in different industries, and this one was very favorable in comparison.

One of the best features of the conference schedule was that every attendee could listen to every speaker and topic.  At many conferences, the attendees must decide which discussion topics they want to sit in on, among several that are happening simultaneously.  The fact that each topic occurred in sequence offered the opportunity to attend them all — a valuable and appreciated prospect.

I knew going in to the conference that the lottery industry tends to be somewhat insular — mainly focusing inward and not necessarily welcoming of outside influences that may be seen as “disruptive” to the way things are traditionally done.  Lottery executives tend to focus on sales and marketing, as is the nature of their product, and all the attending lottery vendors are well-familiar to them as companies that serve their needs and interests. 

So here I come, perhaps the only attendee at the conference from “outside the bubble”, focusing mainly on the wants and needs of lottery players, rather than the needs of the lottery itself.  How would the lotteries react?

I must say I was encouraged.  Even though every single lottery director and staffer I introduced myself to had an initial startled reaction to my introduction as “the owner of Lottery Post”, they quickly warmed and I had several pleasant — albeit somewhat superficial — conversations. 

Some indicated that several people in their organizations, including board members, regularly visit and read the site.  So lottery players, be encouraged that your voices matter!

Also, I had some good, in-depth conversations with several of the lottery vendors attending the conference.  Many were excited by the prospect of potentially being able to reach out directly to lottery players through Lottery Post, so again, this is ultimately great news for lottery players.

I looked upon attending the symposium as somewhat of a test case for the future, as well as its usefulness in helping members and visitors here to gain insight into the sometimes nebulous world and workings of the lottery.  I think it was a good start, and I look forward to exploring similar conferences and events in the future.

This article was written by Todd Northrop, the founder of Lottery Post.

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